Bringing the message to a wider audience

Kickstarting the Kickstarter

• We decided to launch a 30 day Kickstarter to raise capital and launch the brand.

• This meant exposure to a MUCH larger audience so the clear messaging was crucial.

• Kickstarter interface is not customizable so I had to strategize creative ways to display information.

Graphics

The same designs for the video became faux JPG headers in the kickstarter and also were the basis for the rewards.